THE I
The i newspaper: NOTES: > launched in 2010 > 20p was the launch price, now is 60p, > owned by Johnston Press (based in Scotland) > low circulation - this means declining print media circulation due to becoming multimedia (online newspaper). > went digital in 2016 > 2 million unique users each MONTH > print version, tabloid size format > target younger educated readers (students) - DONT SAY YOUNG ADULTS OR TEENAGERS > No supplements in the weekend edition > doesn't publish own political ideologies. - unofficial center left politics. > Nick Clegg, former liberal leader writes column anchoring left values. > read by Corbyn who suggests he enjoys the lights read aspect of the newspaper > connotations for information "i" or independent ( unusual vertical masthead ) > advertising funded. > a broadsheet in tabloid format > high ration of text to photography > formal mode of address ...