K Byrne

CSP: Chicken LO: To understand the financial restrictions to independent film-makers. Q. What's the difference between a mainstream and independent film? MAINSTREAM -Aimed towards a wider audience -From a big film-making company/ industry. INDEPENDENT -Less likely to reach a wide and diverse audience -Smaller budgeted movie →→→→→→→→→→→→→→→→→→→→→→→→→ CHICKEN - OVERVIEW > Chicken is an example of micro budget film making and raises issues around the role and future of national cinema as well as the viability of media products produced outside of the mainstream for niche audiences. > Students need to be familiar with the production context and distribution materials including the official website, poster, trailer, social media presence (twitter, Facebook etc). > Originally a play. INDEPENDENT  FILM  > An independent film was one that made outside of the conventional studio system, outside of Hollywood or any other...

Exam Q. How does the magazine challenge traditional representation (16 marks). The magazine 'Oh Comely' differentiates to other traditional representations of a common magazine. A way in which they do this is through the use of neutral and minimalist colour tones, which is seen on the fonts, setting and the model's makeup. In relation to the model's clothing and pose, this embeds a dramatic effect in comparison to the clean and achromatic theme of the cover. This aesthetic entices the readers, therefore increases their consumers. What we can interpret from this particular cover of an 'Oh Comely' magazine, is the continuous pale tones of the setting, costume, text and makeup. The setting has been intentionally blurred in order to accentuate the model. The model is a significant element included on the cover because she enables the readers to visualise the message they are trying to address to the reader; she represents the magazine's intentions and purpose...

Theories: Semiology - Barthes Can be applied to any sign, including language and image, to examine connotations and ideology. Draws attention to the naturalising effect of ideology in any text - this applies particularly to the newspapers and magazines, as headlines typically assume a shared view of the world with the readers in order to be easily understand. Genre - Neale Can be applied to any media product that has genres and links together media language, audiences and industries. The concept of genre as a shared code explains how genres can change (e.g. the 'quality' press becoming more like tabloids) and hybridise (e.g. the middle-market tabloids, such as the Mail, that follow both, 'tabloid' and 'broadsheet' conventions).  Representation - Hall Can be applied to any media product. Applies particularly to the role of power in representations - both the general distribution of power in society and the power of the print media as an insti...

                                AIMS/ PRIORITIES OF THE INSTITUTION Q: How do the aims of 'Oh  Comely' differ to more mainstream women's magazines like 'Closer, 'Glamour', or 'Heat'? Oh Comely differs to other magazine's like 'Glamour' because they highlight more stereotypical influences like celebrity gossip, popular/ "in-trend" topics or products, fashion, etc. They embody again the typical feminine colours of pinks and purple. Also focus on their models wearing makeup and colourful clothing. 'Glamour' portray stories linked to beauty and lifestyle. This is similar to 'Oh Comely' because they encourage healthy living, introducing new lifestyle habits and hobbies, music, books, etc. This differentiates with 'Oh Comely' because they have a very minimalist approach. Most magazines encourage changes, wheres 'Oh Comely' promote acceptance. Q: How do the aims of 'Oh Comely...

Analyse of Cover - Very subtle tones colours  - The background is ombre / different brown and grey     tones - Unusual pose. Represents her confusion which           highlights the question furthermore. Disappointment,    uncertainty, etc. Unconventional. - Identity crisis. Self-reflection. - The shape of the model's hairline is in the shape of a     heart, indicating a warm approach to the readers. - Again, minimal makeup - Peculiar pose for a magazine cover, creates an              enigma to question the purpose of it - links to the           question typed "who are the new generation of              teens?" - Her facial expression shows confusion, as though        she is asking that question. - Low-key aiming to force a new stereotype to their         ...

Narrative: Is the  media  term for story telling.  Narrative  is the way the different elements in a story are organised to make a meaningful story. Some of these elements can be facts as in a documentary, or characters and action as in a drama.

Masthead: The name of the magazine/ Strapline: Line to give more information about the magazine. Cover lines: The prime space of a magazine. Lead articles: A main article in the magazine. Puff: The promotion that adds value to the magazine. Left third: A prime space of a magazine front cover. Primary Image: Main image Oh Comely (CSP) – similarities -        Masthead -        One main centre image -        Small text/ bold/ clear -        Bold colour against minimal tones -        Large title – name -        The people are positioned centrally -        Bit vintage/ aesthetic -        Not the stereotypical female model: they’re covered up, little-no makeup